We are an embedded product team consultancy. We find the problems holding you back, and fix them with you, until things actually change.
We are hustling, but our metrics aren't moving.
We feel reactive. Important work keeps getting pushed down the line.
Why does it take two weeks to ship something that should take two days?
Most product teams aren't broken — but the problems can be invisible from the inside. A conversation that never happened. A process nobody questioned. A user nobody actually watched.
We embed ourselves in your team and examine your process, research, design, engineering, communication, and culture. We find the problems holding you back, and help fix them — hands-on with you — until things actually change.
We don't hand over a deck and leave. We work alongside your team across research, design, engineering, and process.
We help teams stop relying on assumptions by building a research culture and lightweight practices as part of everyday decision-making.
Over time, your product can start feeling harder to use, harder to change. We integrate design earlier and shape decisions with more clarity and intention.
Quickfixes, workarounds, and ad-hoc workflows stop scaling after a point. We help teams build confidence in the resilience of their software.
We find the redundant meetings, missing forums, and necessary rituals to make the work feel light again.
We observe, interview, and review how you actually work. You get a clear, honest picture of what's holding you back.
We fix what we find alongside you. Not just a deck of recommendations — real changes, implemented together.
A steady outside eye. We stay involved, catch new problems early, and help sustain the work we've done.
We bring a unique combination of outside perspective, experience ranging from research to engineering, and radically user-centred guidance — all under one roof.
Patients supported across India, Bangladesh, Ethiopia & Sri Lanka at Simple.org — sustaining under 15s per patient visit
Practitioners trained to run UX research independently, across 10,000+ health facilities at DHIS2
Reduction in AWS operating costs, with continuous delivery introduced at Factri.ai
Start with a 30-minute conversation. We'll listen to what's going on — no pitch, no deck. If we're the right fit, you'll know it by the end of the call.
Aarti equips product teams to understand the people they're building for. She runs field research in conditions most researchers never encounter — busy clinics in India, health offices in Zambia, community centres in Sri Lanka. Conference speaker and co-author of a peer-reviewed paper on user-centred health systems.
Hari builds high-functioning product teams that move fast, build for scale, and own their work. With over a decade of engineering experience across startups and global organisations, he rebuilt the product team at Factri.ai and was engineering lead at Simple — a platform supporting millions of patients across four countries.
30 minutes. We'll listen to what's going on with your team.
No pitch, no deck.